Sony Makes Bollywood Actress Katrina Kaif As Brand Ambassador Of Xperia Series Of SmartPhones

Sony has signed up with bollywood actress Katrina Kaif and made her the brand ambassador of the Xperia Series. She will be seen endorsing Xperia starting this march.The contract is of about 2 years.

Sony India Head (Marketing) Tadato Kimura said,"We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon.

Her charismatic personality epitomises Xperia's ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand."

--Khyati Parmar