Facebook Home is the world's largest social network which is the new platform for the Android users to get more from the operating system they are currently running on.

 According to one report, Facebook Home was downloaded more than 500,000 times in its first few days of arrival.

 In fact, Facebook is so excited about Home that the company has made it a central component in its mobile plans for the next few years.

 As of this writing, it's one of the most popular downloads in the store. But Facebook needs to work a lot on the its 'Home' as there are still many problems using the Home as some of the user stated in the comments on the Google Play Store.
Posted by Unknown On- 22.4.13


Career website Glassdoor on Friday released its latest report highlighting this year’s top 50 highest-rated Chief Executive Officers (CEOs), and it seems like the tech world played a big role in the list. In fact, Facebook's CEO Mark Zuckerberg has unseated Apple CEO Tim Cook from the number one spot he grabbed last year.
Glassdoor compiled its figures based on more than half a million company reviews submitted by employees between February 25, 2012 and February 24, 2013. During the past year, Zuckerberg saw his CEO approval rating climb 14 percentage points to 99 percent while Apple CEO Tim Cook fell to the 18th spot this year as he saw a decrease of four percentage points to 93 percent.
--Vedang Parmar


Posted by Unknown On- 16.3.13

Well, the social networking giant revealed its new avatar earlier this month. Revamping the news feeds and the overall layout, FB looks brand new again!

The new layout, looks strikingly similar to Google+ and also bears its root from Facebook's own mobile application for Android and iOS.

While there is a new visual element in it, Facebook has also worked on the notifiactions and graph search.
All aspects of one's profile - chat, upcoming events, photos etc. have been incorporated in just one side bar on the left hand side which stays throughout.
Feeds will feature almost anything you are interested in, latest music, viral videos, any cool new websites you found etc. etc.

All of this seems pretty exciting to use! Guess Facebook is fun all over again.

you may subscribe to the new layout by visiting this link-

--Rishwin Jethi
Posted by Unknown On- 11.3.13


The Facebook has unveiled its new look. The new look would rolled out for desktop users as well as mobile users, to provide a similar interface on every device. 
Announcing the redesigned News Feed, Facebook founder and CEO Mark Zuckerberg termed the new News Feed as a “personalized newspaper” for all the users of Facebook. He said that the new look will take more advantage of images as Zuckerberg pointed out that more than half of the content on a user’s News Feed comprised of photos and other visual content. 
In the latest look, along the photos, shared articles will also include bigger images, as well as bigger text. The new design also allows users to view content from various categories on their timeline, like just being able to view posts from their friends, recent posts or also content based on a particular interest like sports, music, etc. 
The re-designed News Feed would be rolled out to both the desktop and mobile users in phases over the next six months, just like the Graph Search was rolled out earlier this year. If you wish to try out the new News Feed, you can join the waiting list here. 
--Vedang Parmar
Posted by Unknown On- 8.3.13

Social networking site Facebook has approximately 50 million duplicate accounts besides the 22 million misclassified and undesirable accounts.

According to a statement from the company, it has 1.06 billion monthly active users (MAUs) worldwide as on December 31, 2012, including 71 million in India.

"We estimate, for example, that "duplicate" accounts (an account that a user maintains in addition to his or her principal account) may have represented approximately 5.0 per cent of our worldwide MAUs as of December 31, 2012," Facebook said in its report to the Securities and Exchange Commission (SEC) of USA.

Facebook said it identifies "false" accounts, by way of dividing into two categories - user-misclassified accounts, where users have created personal profiles for a business, organisation, or non-human entity such as a pet and undesirable accounts, which represent user profiles that are determined as intended to be used for purposes that violate the site's terms of service, such as spamming.

"As of December 31, 2012, for example, we estimate user-misclassified accounts may have represented approximately 1.3 per cent of our worldwide MAUs and undesirable accounts may have represented approximately 0.9 per cent of our worldwide MAUs," the report said.

Facebook said it believes the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the US or Australia and higher in developing markets such as Indonesia and Turkey.

"As such, our estimation of duplicate or false accounts may not accurately represent the actual number of such accounts. We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may change due to improvements or changes in our methodology," the report added.

Facebook claimed to have 1.06 billion MAUs as of December 31, 2012, an increase of 25 per cent from December 31, 2011.

"Users in Brazil, India and Indonesia represented key sources of growth in fiscal 2012 relative to the prior year," the report said.

"We had 67 million MAUs in Brazil as of December 31, 2012, an increase of 81 per cent compared to the same period in 2011; 71 million MAUs in India as of December 31, 2012, an increase of 54 per cent compared to the same period in 2011; 60 million MAUs in Indonesia as of December 31, 2012, an increase of 25 per cent compared to the same period in 2011, it added.

Additionally, the site had 174 million MAUs in the US as of December 31, 2012, an increase of 8 per cent compared to the same period in 2011.
Posted by Vedang Parmar On- 8.2.13





















A big logo for a "BIG" day! Social networking website Facebook turns nine-year-old today. Facebook was started on February 4, 2004 in a dorm of Harvard University by Mark Zuckerburg with the help of his four friends Dustin Moskovitz, Eduardo Saverin, Andrew McCollum and Chris Hughes. The world's biggest social media site called thefacebook.com in its initial days, and was later renamed to just Facebook.

Facebook, which began as Zuckerberg's hobby projects, was initially a college network. Facebook's expansion to other colleges and universities started in March 2004. Within months, the social network became a huge success. In October 2007, software giant Microsoft bought a 1.6 percent stake in Facebook for $240 million. Search gaint Google too is said to have offered partnership deal to Facebook. The deal was, however, rejected by Facebook. The latter went public in May 2012 and was valued at over $100 billion after IPO.

Recently, Facebook co-founder and CEO Zuckerburg announced a new feature called Graph Search, a tool that utilises social data to help compile results for users. The company also rolled out features like Facebook Cards and voice calling on iPhone in North America to attract users. Users are steadily becoming more active on the mobileedition of the website than the desktop version.

Despite tremendous growth, Facebook has been mired in controversies over privacy concerns, underage members, hacking attacks etc. Zuckerburg has been dragged into lawsuits over stealing the idea for Facebook from his seniors at Harvard - Cameron Winklewoss, Tyler Winklewoss and Divya Narendra. Co-founder Eduardo Saverin also filed a lawsuit against Zuckerburg for pushing him out of the company. Both the cases were settled out of court.

In terms of user count, US, Brazil, India, Indonesia and Mexico are the countries with maximum members on Facebook. It enjoys a huge lead over rival social networks like Google+, Twitter and LinkedIn. It topped 1 billion users on September 14 2012 at 12.45 pm, while it crossed the 500 million-member mark in July 2010. Since February 2009, Facebook has witnessed 1.13 trillion users' likes, 219 billion photos being uploaded and 17 billion location-tagged pictures.

A 2011 movie called The Social Network chronicled the events that led to the inception of Facebook as well as the involvement of tech titans like Sean Parker (co-founder of Napster) andPeter Thiel (co-founder of PayPal) with Facebook. The movie was nominated for eight Oscars and won three.
Posted by Unknown On- 4.2.13


You cannot be the biggest social networking website in the world without a few million fake profiles. Facebook has reported in its 10-K annual report that the site was home to 76 million fake accounts last year.
In the report filed with the US Securities & Exchange Commission on Friday, Facebook revealed that out of the 1.06 billion user accounts on its site, around 76 million of them were fake in one way or the other.
According to the report filed by Facebook, it classifies these bogus accounts in three categories - duplicate accounts, misclassified accounts and undesirable accounts.
"The numbers of our monthly active users (MAUs), daily active users (DAUs), mobile MAUs, and average revenue per user (ARPU) are calculated using internal company data based on the activity of user accounts," explains the report. "While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world."
Facebook estimates that users who maintain more than one account, or a duplicate account in violation of the site's Terms of Services, represent a whopping 53 million accounts, or 5 per cent of users worldwide in its MAU numbers as of Decmber 31, 2012.
The company also notes that there are undesirable accounts that indulge in activities such as spamming on Facebook that add up to 9.5 million or 0.9 percent of its worldwide MAUs.
Here's a shocker for Facebook addicts who've made pages for their pets: it is in violation of Facebook's Terms of Services. The company calls such profiles "user-misclassified" in addition to profile pages for businesses and estimate that such profiles made up for a large 14 million or 1.3 per cent of worldwide MAUs as of December.
Facebook explains that businesses and non-human entities like pets are permitted to have pages but not profiles.
Posted by Unknown On- 3.2.13

Facebook has a new feature up its sleeve for those who prefer a ':D' over a long sentence about why they're happy. The social networking giant is testing a new status composer that lets you express your activities with smileys to enunciate your status. You can add icons from various categories such as feeling, reading, or eating.
This new status composer has currently been shared only with a handful of users on the website and the mobile site. Facebook has jumped on to the smiley bandwagon rather late - Google+ already supports animated emoticons on their mobile app, and Path allows users to 'smile' at each other's posts.
Facebook only recently started prompting users to update their status about what has been going on and how they are feeling. Detailing it with emoticons only seems like the next logical step for Facebook to get more users to share status messages.

The new status composer will have emojis that show feelings, culinary smileys and even pre-made smileys for popular books and shows like Game of Thrones and 50 Shades of Gray.
Without divulging much about the new status composer, Facebook said, "It's just a new way for people to visually represent what they're doing and how they're feeling through their Facebook posts. It will only be available to a small set of people. This isn't integrated into Graph Search. It's just a small test to see if people are interested in sharing their actions in a more visual way."
Facebook added that it isn't using the data put up on these emoticon-rich status messages for advertising. At least, not yet. Emoticon-laden status messages could turn into a goldmine for Facebook, as advertisers would now be able to know users' likes and dislikes at a much deeper level.
For example, if you put up a status about dining out using an emoticon of a particular cuisine, it will become easier for advertisers to target you for ads regarding places that offer that cuisine.
Even better, Facebook could integrate this new status sharing method with Graph Search to load the new search method with more information. Graph Search was launched in January to help users discover human connections in their social sphere, tailored to suit their needs.
Posted by Vedang Parmar On- 31.1.13

Facebook posted its financial results for the fourth quarter of 2012 today, reporting revenues of $1.58bn, an increase of 40 percent from the same quarter in 2011.
Facebook's fourth quarter results reflected a shift to increased focus on mobile, with revenues from mobile advertising accounting for 23 percent of total advertising revenues, up from 14 percent in the previous quarter.
Facebook said sponsored stories in mobile news feed and app install ads accounted for the significant growth in mobile advertising revenues.

Monthly active users on mobile also increased by 57 percent year on year to 680 million. Total monthly active users on the social network increased by 25 percent to 1.06 billion.
"In 2012, we connected over a billion people and became a mobile company," said Facebook CEO Mark Zuckerberg. "We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company."
On a much less positive note, Facebook profits fell off a cliff compared to last year. The firm reported that its GAAP net income for the fourth quarter of 2012 was $64m, down precipitously from $302m in the fourth quarter of 2011, a plunge of nearly 79 percent.
However, Ovum analyst Eden Zoller said the social network's financial results still justify optimism.
"Facebook 2012 quarter four results suggest the company is on the right track following its disappointing IPO and the lacklustre two quarters that immediately followed," Zoller said.
"The mobile advertising front should be applauded as a key challenge for Facebook has been how to monetise its growing mobile user base, particularly as an increasing number interact with the platform by only via mobile devices."
Posted by Vedang Parmar On- 31.1.13

Speculations were high regarding Facebook’s event on Tuesday at it’s headquarters while some going on to suggest that the social networking giant might just launch it’s own smartphone. But, all that wasn’t the case as  the Facebook founder and CEO, Mark Zuckerberg took the stage  and unveiled the company’s new search feature- The “Facebook Graph Search”.
Facebook Graph Search enables the users to quickly search for any information they might need about people, photographs, places and interests within their social connections. Though, the new service is till in beta mode and is available to select users only, at present but will eventually be rolled out for every user on Facebook. The new feature will make it’s way to the desktop users first whereas the mobile version will take some more time. 
With the new search feature, Facebook takes a step further to directly compete with Google, the company which earns a majority of it’s revenue through it’s most popular product- Google Search. But Zuckerberg says that unlike Google, the Facebook Graph Search isn’t a web search but a search that would give you results based on what your connections on Facebook have shared.
Once it goes live, the Facebook Graph Search will show up as a bigger search bar at the top of each page. The words you type-in on the Graph Search, appear as the title of the page and gives the users a set of results based on their search while giving you the option of changing the title of the page as well.









For instance, the user may type – “My friends in Delhi who have watched The Dark Knight” and the all the results regarding the query would be displayed in a new page with the same title. Basically, the Graph Search let’s users to type-in search phrases in natural language rather than specific keywords to search for stuff.
Cnet accurately points out the monetization aspect of the new graph search feature and says,

Graph Search will help the company prove to Wall Street that it can continue to exponentially grow another important metric: engagement. Better still, the product has the long-term potential to be a money-making machine. As Altimeter industry analyst Susan Etlinger told me, Graph Search will fill in the dots between the person, the brand, and the preference. This unlocks the potential for brands to provide people with relevant offers for things they actually want.

Many users may fear that their privacy might be at risk with this new feature, but Mark Zuckerberg pointed out during the press event that Graph Search won’t compromise on the privacy of users. Graph search will only display results which are wither public or have been shared with friends or friends of friends
.

press release


January 15, 2013
Facebook’s mission is to make the world more open and connected. The main way we do this is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph. It’s big and constantly expanding with new people, content and connections. There are already more than a billion people, more than 240 billion photos and more than a trillion connections.
Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search, and it starts today with a limited preview, or beta.
When Facebook first launched, the main way most people used the site was to browse around, learn about people and make new connections. Graph Search takes us back to our roots and allows people to use the graph to make new connections.
Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.
Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.
Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public. We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.
We’re very early in the development of Graph Search. It’s only available in English today and you can search for only a subset of content on Facebook. Posts and Open Graph actions (for example, song listens) are not yet available. We’ll be working on these things over the coming months.
The first version of Graph Search focuses on four main areas — people, photos, places, and interests.

People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing,” “people who like things I like,” “people who like tennis and live nearby”
Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” “photos of my friends taken in New York,” “photos of the Eiffel Tower”
Places: “restaurants in San Francisco,” “cities visited by my family,” “Indian restaurants liked by my friends from India,” “tourist attractions in Italy visited by my friends,” “restaurants in New York liked by chefs,” “countries my friends have visited”
Interests: “music my friends like,” “movies liked by people who like movies I like,” “languages my friends speak,” “strategy games played by friends of my friends,” “movies liked by people who are film directors,” “books read by CEOs”
The Graph Search beta starts today. Go to www.facebook.com/graphsearch to get on the waitlist.
The roll out is going to be slow so we can see how people use Graph Search and make improvements.
We look forward to your feedback. Enjoy and explore the graph.
A replay of the Graph Search media event is available here.__
Additional Media Resources:
To learn more about Graph Search, go to www.facebook.com/graphsearch
To learn about Graph Search and privacy, go to www.facebook.com/about/graphsearch/privacy
To learn more on how Graph Search was built, click here.
To download a behind the scenes video, click here.
For a collection of screen shots, click here.
For how Graph Search can help people discover your business, visit Facebook Studio.
Frequently Asked Questions 
What is Graph Search?Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.
What is Graph Search useful for?Graph Search will help you instantly find others, learn more about them and make connections, explore photos, quickly find places like local attractions and restaurants, and learn about common interests like music, movies, books and more. All results are unique based on the strength of relationships and connections.
What can I search for?With Graph Search, you can search for people, photos, places and interests.
How do I search?Type your search into the blue bar at the top of the page. As you start to type, suggestions appear in a drop down. You can refine your search using the tools on the right-hand side of the page.
Some example searches include:
· People who like tennis and live nearby
· Photos before 1990
· Photos of my friends in New York
· Sushi restaurants in Palo Alto my friends have liked
· Tourist attractions in Italy visited by my friends
How are you rolling this out?Graph Search is in a limited preview, or beta. That means Graph Search will only be available to a very small number of people who use Facebook in US English.
How can I get Facebook Graph Search?You can sign up for the waitlist at www.facebook.com/graphsearch
Does Graph Search change any of my current privacy settings?No. Graph Search follows your current privacy settings. You can only search for content that has been shared with you.
How do I control what tags, locations and photos can show up about me?To control tags, photos or posts with locations about you that appear in search, go to your Activity Log.
Posted by Unknown On- 16.1.13
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